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Book Details

Adobe Photoshop CS3: The Professional Portfolio

Adobe Photoshop CS3: The Professional Portfolio
Author: Erika Kendra
ISBN: 0-9764324-4-9
Page Count: 440
Publish Date: 8/15/2007

Price: $49.99

Description

Although Photoshop is widely recognized as the tool to use for retouching photos (as, indeed, this book covers in depth), it is in reality an incredibly powerful application with many capabilities. The Portfolio Series will build students' confidence by allowing them to complete realistic projects presented in the context of a professional workflow. For all students, from first-time Photoshop users to those who are upgrading from previous versions, the projects in this book will foster proficiency in a variety of skills critical for a career in graphic design.

This book provides detailed instructions on using Photoshop to:

Import multiple digital originals, create silhouettes, and use layers to build composite images such as a full-color magazine ad.
Combine images; apply various filters, adjustments, and patterns; and manipulate masks and channels to create artistic effects for a series of art-quality posters.
Produce special text-based effects with layers, masking, and selection techniques to design an appealing book cover.
Retouch photos to correct physical damage, lighting problems, and color errors using dozens of special filters to control every aspect of an image.

Create and composite complex selections and work with spot channels to build an attractive catalog cover.
Transform original photos to remove background elements, warp images to provide three-dimensional perspective, and apply sophisticated lighting effects to unify composite images for advertisements.
Render life-like paintings from line-art originals using Photoshop's remarkable combination of brushes, transparencies, and blending modes.
Generate and publish an industry-compliant web page that incorporates interactive buttons, animated images, and sliced artwork ready to be used by site-development technicians.
Work efficiently and rapidly by customizing your workspace, using shortcuts where appropriate, and automating repetitive tasks when possible.

By completing the real-world projects in the Photoshop book, students will not only master the broad scope of Photoshop's core functions, they will also develop a robust portfolio sure to impress potential employers.


Description

Dreamweaver is the standard by which site designers and managers handle the many components required to run today's typical web presence. The Portfolio Series addresses this powerful tool the same way it does other Creative Suite applications -- the way one has to in the real world of design and site management. Purely project-based, the book offers eight hands-on, step-by-step assignments exactly as they would be handed to someone in the field. Each assignment addresses workflow, task, and process requirements, finishing with a site that works the way it's supposed to. The title provides self-learners, interested readers, students, and professional instructors detailed instructions on how to:

Define the structure of a site using standard navigation strategies, image and other link types, as well as manage the inter-relationships of pages within a site.
Understand and apply proper structural markup to page elements, including various HTML tags for different editorial elements.
Work with a variety of tools and options for managing images in a Web site, creating image links, controlling background images, and even using built-in editing tools.
Build a Web site layout from scratch, and use the power of templates, snippets, and libraries to apply your design throughout an entire site.
Work in depth with Cascading Style Sheets (CSS) to control both the overall layout and he appearance of different types of content.
Apply built-in Dreamweaver functionality to design effective and easy-to-use forms, and add validation to control the information that a user enters into various types of form fields.
Design layouts using AP div elements, work with timelines to create JavaScript animations, and build multi-level navigation bars.
Build a site that interacts with an external database to dynamically transfer information between the server and site users.

 

Book Details

Adobe Dreamweaver CS3: The Professional Portfolio

Author: Erika Kendra
ISBN: 0-9764324-8-x
Page Count: 440
Publish Date: 1/21/2008

Price: $49.99


Book Details

Adobe Flash CS3: The Professional Portfolio

Author: Erika Kendra
ISBN: 0-9764324-7-1
Page Count: 440
Publish Date: 2/15/2008

Price: $49.99

Description

Now you can easily create web-ready images and animations within the familiar Adobe environment.

With the recent acquisition of Macromedia, Adobe has added Flash to its suite of creative products, thus solidifying its position as the world's leading developer of graphic and visual communications tools. The Against The Clock Portfolio Series Flash title ensures that you'll learn everything you need to complete any job that requires Flash skills. The hallmark of the Portfolio Series is its use of realistic projects to guide the student through the many tools and functions in the Flash application.

As you work through these, step-by-step projects, you will learn to:

Draw complex illustrations by using the pen tools to draw multiple primitive shapes, adjusting fill and stroke attributes, and using layers to manage elements.
Create animated icons using frame animations, motion tweens, and shape tweens-- the building blocks of modern vector cartooning and animation produciton worldwide.
Explore symbols, libraries, movie clips, and other techniques to develop an interactive map based on a static digital image.
Model a complex animation of the solar system, applying mathematical formulas to properly match the distances and speeds involved as objects circle the sun.
Import externally generated video clips, add controls, and combine movie components with original vector art in the publication of an extreme sports video.
Use Flash to design, develop, and create web components including HTML, links, and -- most importantly -- XML for displaying variable, changing data on a real-time basis.
Develop an interactive video game using variable mathematics and integrating sound, movie clips, and game controls to the "racing gators."
Add sounds and control audio components while building a pre-loader--a web component that tells visitors that something's happening while your site elements load.

By completing the eight real-world projects in the Flash book, students will not only master the broad scope of the Flash application, they will also develop a robust portfolio sure to impress potential employers. Furthermore, the Portfolio Builders will provide opportunities for students to flex their creative muscles by independently completing freeform assignments at the end of every project.


Description

The standard in computer illustration and technical drawing, Illustrator continues to dominate the worldwide graphics industry.

Creating technical artwork is one of the hallmarks of Adobe Illustrator; the fine control over editing and publishing illustrations surely explains Illustrator's continuing popularity in the graphic arts industry. In addition to these capabilities, however, Illustrator also offers professional-caliber typography tools as well as web-publishing functions powerful enough to satisfy most clients. Against The Clock's Portfolio Series provides step-by-step lessons supplemented with important foundational discussions that expand your knowledge from basic familiarity to true mastery. In every project, you will work on realistic jobs that designers frequently encounter throughout their careers.

By working through the challenging and fun lessons, you will:

Draw and manipulate simple shapes to create vivid icons for workplace safety signage.
Import external objects, create unique artwork to exact specifications, and incorporate text into an Illustrator design by creating a large-format kitchen-planning guide.
Master use of the Pen tool -- the most critical tool in the application -- by developing a complete corporate identity package including stationery, envelopes, and business cards.
Explore Illustrator's many brush libraries, symbols, and patterns to develop a custom map.
Use advanced typography tools such as character styles, paragraph styles, and glyphs, and learn proper methods for combining imagery and complex text elements into a three-panel brochure.
Create original artwork using filters, effects, and transparency for retail packaging, an extremely lucrative segment of the graphic design profession.
Develop functional web components using Illustrator's ability to generate hot links, industry-standard XHTML, slices, and other elements required for site development. In addition, the project employs highly effective coloring functions through the use of Illustrator's Mesh tool.
Generate attention-grabbing "infographics" to present data from both internal and external sources. In the final project, the student will simulate three-dimensionality both manually, through the use of guides and two-point perspective, as well as with Adobe's built-in Transformation functions.

By completing the eight real-world projects in the Illustrator book, students will not only master the broad scope of Illustrator's capabilities, they will also develop a robust portfolio sure to impress potential employers. Furthermore, the Portfolio Builders will provide opportunities for students to flex their creative muscles by independently completing freeform assignments at the end of every project.

 

Book Details

Adobe Illustrator CS3: The Professional Portfolio

Author: Erika Kendra
Gary Poyssick
ISBN: 0-9764324-6-3
Page Count: 440
Publish Date: 9/1/2007

Price: $49.99


Book Details

Adobe InDesign CS3: The Professional Portfolio

Author: Erika Kendra
ISBN: 0-9764324-5-6
Page Count: 440
Publish Date: 9/1/2007

Price: $49.99

Description

Get your ideas onto paper with this robust page-layout application.

Whether you are creating simple business cards, large-format signs, or lengthy indexed textbooks, InDesign is the tool you need to move your ideas from your head to a finished printed project. InDesign gives you control over every detail in your layouts, from tweaking character styles, to formatting paragraphs, to indexing complex content.

Like the other titles in the Portfolio Series, this book guides the student through every step needed to complete real projects. Important topics that are common to almost all page-layout projects -- such as text formatting, color management, and printing -- are introduced as basic concepts in earlier projects, then expanded on in greater detail in subsequent projects. This approach allows students to rapidly achieve proficiency with InDesign by completing realistic projects right away.

As you progress through the projects in this book, you will learn to:

Build new files at defined sizes, add and format text in a cohesive layout, and print final documents by undertaking the common task of developing a professional identity package in the very first project.
Import external copy and format it within the InDesign workspace to create an eye-catching poster that integrates graphics and text elements into a seamless design in Project 2.
Define and use timesaving templates, character styles, and paragraph styles, all of which are invaluable for repetitive tasks and serial publications, such as the Project 3 newsletter.
Create custom-folded documents, such as the brochures seen in hotel racks everywhere and the take-out menu in Project 4, which must follow industry-compliant folding conventions.
Build documents with facing pages, multiple sections, and numbered lists; the student will develop these skills while working with special characters and glyphs to create the Project 5 booklet.
Use layers to generate multiple versions of the same document; the catalog mailer prepared in Project 6 gives students experience in dealing with multiple imported (placed) images.
Develop templates, original "from-scratch" style sheets, and library components for use in periodicals such as the magazine layout in Project 7.
Publish lengthy documents such as the multi-chapter, multi-image book in Project 8 that require the generation of tables-of-contents and indices.

By completing the eight real-world projects in the InDesign book, students will not only master the broad scope of InDesign functions, they will also develop a robust portfolio sure to impress potential employers. Furthermore, the Portfolio Builders will provide opportunities for students to flex their creative muscles by independently completing freeform assignments at the end of every project.


 

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